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“Promotion is fundamental for medical travel,” suggests Dr. Prem Jagyasi

Promotion is fundamental for developing a medical travel industry in the Dominican Republic, suggested the global industry expert Dr. Prem Jagyasi.

“Marketing strategies must be international. It is very important to ask the patient what they want. Show the benefits they are getting if they come here,” said the global medical tourism expert at the 4th International Health and Wellness Tourism, held on the first week of September in Santo Domingo.

For Jagyasi, the local industry needs to make a product that is easy to understand and offer a package that gets people’s attention and feels inspired to request the services.

“There is more to be done; there are certain promotional activities that need to be created in the country. Promotion is fundamental for a medical travel destination like the Dominican Republic, who at this point is lacking technology and related promotional topics,” said the expert on the hopes of working together to come up with ideas to export the health offer of the country.

He listed the best features of the country as follows:

  • Strategic geographic position
  • Good healthcare infrastructure
  • Wellness setting
  • Good public-private partnerships.

Promotion is fundamental for public-private partnerships

Dr. Prem Jagyasi, an award-winning renowned author, publisher, and global speaker suggests a few steps to make the best out of a promotional strategy.

“What is the market of your interest? Think about how to get there. Conquer your own market abroad,” he said while emphasizing that the country needs to participate in medical travel fairs and create a good brand.

The global expert suggested that there is a lot to learn from other destinations when it comes to promoting our medical offer.

“The public-private partnerships need more push to come up with more aggressive (promotional) strategies the way that Turkey, Jordan, and Malasia have done,” stated Dr. Prem to a local newspaper.


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