Secrets Cap Cana projects a 20 to 30% occupancy until October
Lionel Gómez, general manager of the Secrets Cap Cana Resorts & Spa, explained that the hotel has conservative projections based on the difficulty of the start-up stage expects a 20 to 30% occupancy from July to October.
However, he foresees an increase of 30 to 40% from November to December and remains positive for the year 2021.
“We know that the airlift will be affected for the remainder of the year, so our projection is around 20 to 30% from July to October, depending on multiple variables in each market, as well as the possible increase in air capacity, coupled with the Government regulations that apply at the time; we can project 30 to 40% from November to December… and winter 2021 in the ranges of 50 to 60%. I insist, all this is very volatile and we hope that these projections will change to more in the coming months”, he added.
By 2021, he believes that occupancy would increase by around 50% annually. “I insist that everything is extremely uncertain at this time.”
Gómez explained that the hotel brand is working on a strategy to capture the market that visits the Dominican Republic the most, the American, in addition to the local one.
“We are working mainly on the penetration of the American and local markets, being the first one in which more traction has been achieved due to the good positioning of the product in it. We have the competitive advantage of being part of Apple Leisure Group, a group to which the main tourism emitters from the USA to the Dominican Republic belong and therefore, we have managed to capture a wide margin of the existing share”, he indicated.
He also said that by belonging to AMResorts, they have strategic agreements with the main US tour operators, as well as electronic channels (OTA’S), which has allowed them to achieve sales from the American nation in a short term and for the complex months of July to December.
“On the other hand, our direct channel www.secretsresorts.com and the UVC vacation club channel have been key pieces for the recovery of this first month”, he added.