The Puerto Rican singer of Dominican descent, Ozuna, is in negotiations to purchase the radio station Sonido Suave, according to Jose Lluberes.
According to unofficial reports, the negotiations between the urban interpreter and the executives of the station, the brothers José and Ramón Lluberes involve more than two million dollars.
“Currently they are in the legal process and everything that has to do with the closing of the operation. A few days ago the singer Ozuna was in the country to close the business that involves more than two million dollars, so a large part of the money has been advanced”, said the source.
The famous station, which has been on the air for 33 years playing romantic music, would become the urban genre once the new owners take over. “Everything indicates that it will have a new programming aimed at promoting urban music,” revealed the source without going into further details.
Other reports indicate that urban influencer and music promoter Santiago Matías (Alofoke), will be the new director.
José Lluberes is a broadcaster with a solid track record. He has stood out, in addition to his work on the radio, as a film producer. His brother, Ramón Lluberes, was the one who ran the Sound Suave station.
The purchase of a station has been handled with a lot of secrecy. “These processes entail the liquidation of personnel and not having private debts or with state institutions and that is being worked on,” said the person who offered the information.
The 93.3 FM was once Radio Antillas and belonged to the radio broadcaster Manuel María Pimentel, who hired José Lluberes as a manager, which later acquired the station.
When Sonido Suave presented its programming, it innovated not only with its content but also with the style of the promotions for which it used interpreters. In addition to boleros and ballads, in their daily proposal, they have taken guidance to their listeners.