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“Punta Cana as a new health tourism destination” at the ITB Berlin 2018

IMG Punta Cana debuted at the ITB Berlin 2018, considered as the “The World’s Leading Travel Trade Show®.”

The meeting represented the first time that the Dominican Republic holds a stand dedicated to Medical Tourism in such a magnificent business meeting.

Carlos Prato, president of the International Medical Group (IMG Punta Cana), mentioned in a local newspaper that the east coast destination is being promoted at the ITB Berlin as a new hub for Health Tourists.

IMG Punta Cana ITB Berlin 2018

“Punta Cana New Destination of Health Tourism” is the title of Prato’s presentation to thousands of participants and companies at the massive event, open from March 6th to the 11th.

Carlos Prato Presentation Schedule at the ITB Berlin 2018
Source: ITB Berlin 2018 Medical Tourism Booklet

“We are positive about obtaining good results. With IMG Punta Cana it is the first time that the Dominican Republic will be present with a health travel stand in such an important global show. We will be among other countries like Croatia, Germany, Poland, Turkey “, he informed.

IMG Punta Cana Stand is in Hall 21b, Stand #214a
Image of the Medical Tourism Pavilion ITB Berlin
Source: ITB Berlin Medical Tourism Booklet

The health center offers 30 medical services and specialties. At the ITB Berlin, IMG Punta Cana will be providing quality options for plastic and weight loss surgery, orthopedics, and dental procedures to which the Europeans can access with up to a -40% price difference.

Additionally, a hemodialysis service to bringing a new market niche to Punta Cana.

Picture of the ITB Berlin 2018 Medical Tourism Pavilion
ITB Berlin 2018 – Medical Tourism Pavillion – Source: Messe Berlin

“It is estimated that (ITB Berlin) it opens the Punta Cana market to five million new tourists from only North America and Europe.

Undoubtedly, the presence of the country at the ITB Berlin, with this new attraction in the health sector, will allow a great improvement “, emphasized Prato.

ITB Berlin Tradeshow Features:
  • 5 Continents
  • More than 180 Countries
  • 1,000 Qualified Top Buyers
  • > 10,000 Exhibitors
  • > 28,000 Convention Visitors
  • > 109,000 Trade Visitors
  • > 160,000 Visitors in total
  • 7 Billion Euro Turnover
  • 160,000 Square meters at the Messe Berlin

ITB Berlin 2018 Website

Picture of the opening gala at the ITB Berlin 2018.
ITB Berlin 2018
– Opening Gala –
Dr. Michael Frenzel, President of the Federal Association of the German Tourism Industry (BTW); Michael Müller, Governing Mayor of Berlin; Dr. Christian Göke, CEO of Messe Berlin; Dr. Angela Merkel, Federal Chancellor of the Federal Republic of Germany; Manuela Schwesig, Minister-President of Mecklenburg-Vorpommern; Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO) (l.t.r.). Source: Messe Berlin
A Brief History of ITB Berlin

ITB Berlin is part of ITB Global, a brand that connects the world of the travel business.

The name ITB stands for contacts with global travel players and first-hand knowledge about the industry.

The ITB network visions itself as a think tank, marketplace, and trendsetter around the globe, year-round.

According to its website, ITB Berlin launched 50 years ago and had established itself as the “The World’s Leading Travel Trade Show®.”

Over the years ITB has grown in size, exhibitor numbers, and attendance.

It became a significant industry marketplace, showcasing travel products and services from around the world and growth-intensive niche markets.


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