Tru by Hilton, the most accessible brand in the Hilton Hotels & Resorts portfolio, celebrates its fifth anniversary with the opening of its 200th hotel, for which it is preparing to make its debut in the Caribbean and Latin America, with a new regional prototype and hotel developments in Brazil, Costa Rica, Dominican Republic, Mexico, and Puerto Rico.
Tru is expected to enter the Caribbean and Latin America in late 2021 with the opening of Tru by Hilton Criciuma in Brazil, followed by Tru by Hilton Monterrey Fundidora in Mexico in early 2022 and Punta Cana, Dominican Republic.
The following destinations will also soon join the brand’s portfolio and will be among the first to introduce Tru’s regionalized prototype:
Brazil: Tru by Hilton Chapeco (scheduled to open in 2022)
Costa Rica: Tru by Hilton San Jose Airport (scheduled to open in 2023)
Dominican Republic: Tru by Hilton Punta Cana (scheduled to open in 2022)
Puerto Rico: Tru by Hilton Arecibo and Tru by Hilton San Juan Condado (both with openings scheduled for 2023),
“We work with owners and developers looking to establish a franchise in their local markets, and Tru by Hilton offers them an incredible opportunity to be part of the Hilton chain as an entry point,” said Juan Corvinos, vice president of development for the Caribbean and Latin America. by Hilton.
He added that “For more than a century, Hilton has built a reputation for innovation, integrity, and excellence, and the arrival of Tru by Hilton in the Caribbean and Latin America shows how we provide our developer community with the leading brands to capitalize on their vision of becoming hoteliers with the support of our leading systems and customer loyalty programs”.
Meanwhile, Talene Staab, Global Director of Tru by Hilton, explained that “We attribute the remarkable pace of growth to Tru by Hilton’s ability to attract new owners with a package that makes it easier for investors to join a powerful global company. ”.
“Tru has shown unstoppable momentum since its launch five years ago, in which the brand took off immediately and stood out as the fastest launch in the history of the industry. We are delighted to now have more than 200 hotels welcoming travelers in the US and Canada, and we look forward to expanding our international presence in the Caribbean and Latin America”, she added.