Asonahores and the Reserve Bank sign tourism promotion agreement
The Reserve Bank and the Association of Hotels and Tourism of the Dominican Republic (Asonahores) signed a collaboration agreement to support and promote the reactivation of tourism in the Dominican Republic and the sustainable development of the communities involved.
Samuel Pereyra, general administrator of the financial institution, and Rafael Blanco Tejera, president of ASONAHORES, signed the agreement that makes the portfolio of Banreservas services available to citizens, which includes the Happy Holidays program and the tourism assistance plan insurance for travelers.
The bank withholds the financing of innovative proposals and projects that, once evaluated, demonstrate the potential to contribute decisively to the sustainable development of tourist communities.
“This agreement has as its focal point the implementation of joint actions, in order to increase the number of tourists who visit us, contribute to providing them with a better service, support the improvement and creation of new hotel structures, offering financial support to investors. of the tourism sector, among other initiatives”, said Pereyra.
The president of Asonahores stated that as the main representative of the national tourism industry, they share the vision of Dominican President Luis Abinader to promote and strengthen the sustainable development of the sector with concrete actions.
Among these initiatives, Rafael Blanco Tejera cited the Tourism Recovery Plan proposed by the State, which assumes “with responsibility and enthusiasm an active and conciliatory role within all the tourist events of the Dominican Republic”.
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He said that it is “of special interest for Asonahores the development of different studies that help strengthen and promote tourism investment in the Dominican Republic, and that also reflects the impact on the value chain within the national economy, in order to promote greater economic development and sustainability in terms of quality and availability of national production”.
The alliance between Banreservas and Asonahores supports tourism through financial inclusion, banking, innovative entrepreneurship, and educational talks and workshops for hotel and restaurant staff.
Pereyra explained that Banreservas also backs Asonahores in its different activities, such as fairs, their Tourism Investment Forum, and their meetings and exhibitions.
Both institutions agreed on the development of synergies between plans and programs of a social and commercial nature, based on its institutional mission, and to contribute to the creation of new projects that seek the recovery of tourism.